Contingent social responses to phenotypic and situational cues, and the developmental sensitivities of those responses, have presumably evolved to produce adaptive outcomes within ancestral social and material environments. We will discuss ways in which this insight can inform research and illuminate anomalies of social information processing and behaviour in contemporary environments. Examples will be drawn from the content domains of kin recognition, intrasexual competition, non-nepotistic cooperation, and the epidemiology of family violence.
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